I just had a client call me yesterday to say due to the recession they have to cut their budget and thus they have to stop using their online communication system. It must be dire times when you have to cut the only means you can afford to keep in touch with your clients. What has this business been doing? Can’t they survive from the warms leads that they have been nurturing?
I looked into their account, alas they have been with us six months and have been communicating every month with their 5,000 odd and growing database, open rates are good and the nurturing program is working great for them. Probing further I found out that the editor of the e-newsletter had been laid off. That’s sad news, I wish I could tell their CEO to stay positive, and keep the communication flowing. At the least, he could start writing the newsletter himself.
In bad times, your clients become a target of every other competitor's market. Keep your clients close at hand, and keep the communication going. Please CEOs, when laying people off, consider asking each of those poor souls what they actually contribute to the business. Yes, each and every one one of them. It may save you from losing an arm or a leg without knowing it.
