The inbox is the location, location, location of the internet real estate.

I read the news -- really the paper-based stuff -- over a cup of coffee and breakfast every weekend. I blog and twitter about five days a week, and I check my mail box seven days a week (numerous times a day).

What does this means if you are in marketing?

If you can afford the dollars and time, then you should utilize all these mediums. But if you have to choose one over the others, then email marketing is the stand out performer.

Email marketing tops the list because the mailbox is the most valuable and most visited personal space on the internet.

But remember the golden rule, get permission first.