Here are six top reasons your organisation should move into email marketing using e-newsletter.
1. They keep your brand visible periodically.
2. They keep your readers updated about new services/products and offers.
3. They are measurable and can be optimised over time.
4. They position you as a leader, authority or specialist in your field.
5. They nurture relationships with a ‘drip-feed’ approach, preferred by readers.
6. Subscribers provide indirect feedback in the form of unsubscribe, open, and click-through rates.
Maintaining a professional e-newsletter programme is a fixed-cost, high-value contributor to revenues.
Email is the most-used tool in the marketer's arsenal—but there's a pretty good chance that you may not understand its contribution to the bottom line. Email marketing suffers from what is called the resource-to-ROI imbalance. Poorly done email still delivers ROI, but harbours higher consequences such as poor deliverability, insufficient metrics and subsequent unsubscriptions from clients.
Email specialists of good repute can help you implement the best practices that could take your ROI from good enough to great.
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